For 20 years, ?What If! has partnered with organizations hungry for growth. We invent new products, brands, services, and business models, and we help our partners build their in-house innovation capabilities. Our style is provocative and passionate. Our mission is lasting impact.
?What If! partners with the world’s most successful, forward-looking companies—businesses such as Barclays, Four Seasons, Google, PepsiCo, Pfizer, and Virgin—to galvanize innovation and deliver impact. Our 300 inventors work across the Americas, Europe, and Asia.
